Energy Drinks Rationale - 815 Words

Chapter 1 INTRODUCTION Rationale Energy drinks were maufactured for the purpose of providing mental and physical stimulation for a short period of time. They are specially formulated for people who needs extra energy and are looking for a temporary mental and physical booster in order to get through day to days activity. Energy drinks sprung in the global market wayback 1997 with Red Bull being the very first product that hit the market. Energy drinks contain different ingredients such as caffeine, sugars, taurine, ginseng, guarana extract, and other ingredients such as vitamins and amino acids. Indeed, energy drinks are useful especially for those people who are exposed to heavy work and thinking and need an extra energy to do so. But†¦show more content†¦Most cases of energy drink symptoms and toxicity are mainly caused by the effects of high-caffeine intake of the body. Most of the labels of energy drinks containers dont really specify the contents, warnings and dosage thats why harmful events occurs. F or example, energy drinks contain guarana, which contains caffeine, but the caffeine content is not specified in the label, therefore the caffeine content of that energy drink might be higher than what is reflected. Also, most of the college students are not really typical on what is written on the labels. They must be aware on what is written on labels such as recommended use, recommended dosage, intended population, precaution, and list of ingredients. They must also be aware that the maximum recommended dosage in general is one or two cans a day. It is necessary to read the labels before purchasing a product. There are alternative ways to boost energy without taking in energy drinks, such as making ones own energy drinks by means of natural ingredients such as fruits. In that way, they can make sure that what they are drinking are safer compared to over-the-counter energyShow MoreRelatedThe Product Of Organic Energy Drinks Appeal For A Small Section Of The Population Essay1096 Wo rds   |  5 Pagesadvantage which are Niche and Cost: †¢ Niche: our greatest competitive advantage is the niche aspect of our product. Organic Energy drinks appeal to a small section of the population. Most people would rather buy name brand products such as red bull and AMP. As a result, our best strategy would be to target a smaller group of consumers through promotions i.e. free drinks. In doing so, we can increase our following when people start to recommend our product to family and friends. Also, because ofRead MoreEssay on Red Bull Marketing Dissertation2395 Words   |  10 PagesDissertation Proposal: The detailed exploration of the global energy drinks market with a primary focus on the marketing strategies of Red Bull. 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